Corporate Identity: Welcher Unternehmertyp sind Sie?

Mittwoch, Juni 6, 2012
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Marketing- und Kommunikationsberater vernachlässigen oft einen wesentlichen Aspekt: Die Identität des beratenen Unternehmens. Denn auch eine perfekte Strategie kann nur dann umgesetzt werden, wenn sie im Unternehmen akzeptiert wird. Häufig ist aber genau das nicht der Fall. Gerade bei kleinen und mittelständischen Unternehmen gibt es oft Vorbehalte gegenüber inhaltlichen Richtungswechseln…

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